The ESSENCE® Beauty Carnival ™ tour was inspired by the brand's original Beauty Carnival which takes place during the annual ESSENCE Festival and attracts more than 10,000 fans per day, from around the world.
The tour will start in April in New York City and return to New Orleans this summer, making the 25th anniversary ESSENCE Festival its second stop. The Beauty Carnival's final destination will be in Texas in October 2019. Essence Fashion and Beauty Director Julee Wilson is quoted:
"As the leading global destination for Black women, ESSENCE® celebrates diverse beauty and inspires inclusivity in a way that only we can,"
"With the expansion of our Beauty Carnival, we are embracing our unique journey and curating our programming to share a very special experience with beauty aficionados from city to city."
The ESSENCE Beauty Carnival tour will present an inclusive and immersive experience featuring up-close access to exciting moments, such as expert tutorials, engaging conversations, exclusive interviews with today's beauty icons, live podcasts and special guest performances.
ESSENCE's new museum of Black beauty, documenting key historical and cultural moments, classic products and archived video to bring to life ESSENCE storytelling around Black beauty
Curated "Shop ESSENCE" beauty marketplace
Extensive product sampling and special brand activations
Premier pampering services, gift bag, light bites and sips, and celebrity/influencer meet and greets for VIP level ticket-holders in our Beauty Bungalow
For more on the ESSENCE Beauty Carnival tour and to purchase tickets, visit: Essence.com/BeautyCarnival