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August 4, 2019

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July 4, 2017


Essence wants you to realize your dreams for social change by joining its #WokeWonderland campaign.


The brand first introduced its #Woke100 list—which honors the top 100 women activists and social influencers from around the country—in its May issue. The list will come to life during this year's Essence Festival® presented by Coca-Cola®, and will officially be themed “Woke Wonderland.”


Fans can use their voices to fuel their own movement for social change by doing the following:


  • Visit to create a custom image

  • Share that image via Twitter, Instagram and Facebook #WokeWonderland

  • Tell a friend to join!

  • Join us at this year’s Festival to see the #WokeWonderland experience, June 29th -July 2nd


Custom images created on the 2017 ESSENCE Festival app can be entered to win a VIP prize.


For more information, visit


The Essence Festival® is executive produced by Essence Festivals LLC, a division of Essence Communications Inc., and is produced by Solomon Group. The Essence® Empowerment Experience is executive produced by GeChar.


Sponsors of the 2017 ESSENCE Festival® in New Orleans include presenting sponsor Coca-Cola and major sponsors AT&T, Ford, McDonald’s, State Farm and Walmart.


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