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  • LeAndrea Mack


Per Essence: All attendees, both virtual and live in NOLA, are REQUIRED to register. This will grant general access to all free daytime experiences across the festival campus. You’ll also receive exclusive updates and announcements on events and more!

2022 Festival General Admission (

The Essence Festival’s Daytime experience at the Ernest N Morial Convention Center includes seminars and panel discussions featuring celebrities and experts who discuss money/finance, healthy living, love/relationships, style/beauty and career advice. These topics relate to issues within the African American community and the African American family.

Normally held from Friday to Sunday throughout the festival, it is definitely worth dropping in. Free samples and demonstrations of products geared toward African Americans like Dark & Lovely and Cover Girl offered free make-overs and big name vendors like McDonalds, Wal-Mart and Coca-Cola offered unique entertainment experiences and gave away lots of free food and drinks. Free samples and goodie bags are all benefits from just being at the festival event at the right time. Last year Walmart gave out USB fans, water bottles and yes, gift cards!

Last year, Essence began pushing a required registration despite reports that festival-goers were still able to walk in without proof of registration. This year, they are again using the phrase "Free and Required Registration" when advertising their conferences and expos.

Rather you actually need to register or not, it's a good idea to take a few minutes to register, and we got you covered! Here is the Essence’s link to register for the free events and receive your QR code.

REGISTER HERE: 2022 Festival General Admission (

Here is a breakdown of Essence’s Daytime Experience at the

Ernest N Morial Convention Center

Essence Beauty

Get glam with top beauty brands, influences, products, experiences and more!

Essence Community

Kick off the festival weekend with local volunteer efforts, heritage art exhibits, music, eats and family friendly activities.

Essence Culture

Get inspired and powerful keynotes brought to you live by 5 phenomenal leaders we love.

Essence Eats

Hit the ultimate foodie destinations with cuisines ranging from Louisiana comfort food to World Cuisine to vegan/vegetarian options and beyond.

Essence Entertainment

Be the 1st to see sneak peeks and previews for upcoming releases. Hear live interviews and performances from your favorite stars with opportunities to win a meet & greets.

Essence Style

Hit the refresh button on all your wardrobe with style tips Brought to you by today's most sought after fashion gurus and celebrities stylists.

Essence Tech

Get Silicon Valley ready with informative chats from those ready to explore the world of tech and innovation.

Essence Travel

Get ready to max out your passport thanks to travel experts in bloggers who can't wait to spill all the International tea.

Essence Wealth

Hit the fast track to financial wellness would career and wealth building advice from essence favorite financial advisers and professionals.

Essence Wellness

Feed your mind, body and soul with healing activities brought to you in real time by top lives style experts and fitness guru.

For more information on the Essence Festival’s Daytime Experience visit:

For more information about other events outside of the Essence Festival visit:

No official affiliation with Essence Magazine or Essence Music Festival©

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