It all started with a dare. As an annual Essence Music Festival goer, I attended a lot of events and most of these events came with a heavy price tag to attend. In 2010, I came up with an idea to host a FREE event on one of the Most Famous Streets in America, during one of the Most Attended Events Year, THE ESSENCE MUSIC FESTIVAL.


A White Party on Bourbon Street in New Orleans????


I pitched a “Just Wear White” party to several people but they told me it would never work. A white party on the Bourbon Street??? I was told the color white was clean and Bourbon Street was…well dirty. The two would never mix!


For some, that would have been the end of the story but I accepted the challenge. It became my motivation.


I started to promote The Just Wear White Party to as many Essence Music Festival groups that I could find on FaceBook with the famous Razzoo Bar and Patio located on Bourbon Street being the destination of choice. The news spread like wild fires and has become one of the most anticipated events during the Essence Music Festival every year since.


With having met over 10,000 attendees of the Festival over a period of time, the motivation to get together for more than just The Essence Music Festival became more attractive to avid travelers. It was a prime opportunity to start a business that would allow groups of friends to all come together in a destination of choice and have a weekend full of fun.


Enters Darron Wheeler Entertainment


Darron Wheeler Entertainment is a Destination Travel Company that host events all over America bringing like-minded people who like to do like minded things. We are a full service travel agency / entertainment company that host a number of events in destinations around the country. We specialize in booking the best Brunch, Happy Hours, Night Clubs, Sporting Events and even Spas for the groups of people that attends any of our events.


With New Orleans and The Essence Music Festival being the primary meeting city, we like to think of the other scheduled Meet Ups as the breakout meetings leading up to the big show.



It has been a fun ride to this point and as we move forward I am looking to expand and partner with other travel agencies and entertainment professionals to make Darron Wheeler Entertainment the choice of many when it comes to destination and event travel experiences.

-Darron Wheeler



© 2018 by DARRON WHEELER LLC. Proudly created with

No official affiliation with Essence Music Festival

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